Transforming Partner Insights into a High-Impact Storytelling Asset

Deliverables:

• Custom 20-minute video podcast – includes virtually produced, professionally moderated video conversation between your choice of SMEs

Best for:

• This campaign is best for partners who want an engaging, long-form content piece that performs well in the digital and social space, and allows for deep conversation on a given topic.

Vendor responsible for:

• Creating a script outline for questions to be asked amongst SMEs
• Delivering a professional host to facilitate discussion
• Scheduling prep call and recording session
• Recording podcast, editing, and adding graphics

Partner responsible for:

• Providing available recording times and preferred SMEs.

Timelines:

• Time to Launch – 3-4 weeks
• Run of program – 3-4 weeks

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DELIVERABLES

Custom 30-Second Video

• Choose from animation, stock footage, talking head, or whiteboard style
• Closed captioned for social optimization

Social Amplification

• 30-Day LinkedIn Sponsored Ad, including
  • Ad copy creation
  • 30-day ad buy/spend

Best for

• This campaign is best for partners who want an engaging, short-form content piece that outperforms other assets on social platforms

Vendor Responsible For

• Creating script and production of final video
• Developing and implementing social content and strategy
• Providing reporting on performance metrics

Partner Responsible For

• Providing LinkedIn access for ad posting

Timelines

• Time to Launch – 4-6 weeks

Run of program – 4 weeks

DELIVERABLES

Custom 1-Hour On-Demand Webinar

• Includes virtually produced, professionally moderated webinar featuring presentations from your SMEs

Best for

• This campaign is best for partners who want to truly tell a data story in a long-form context but still make it accessible for viewers with an on-demand format.

Vendor Responsible For

• Scheduling prep call and recording session
• Recording webinar, editing, and adding graphics

Partner Responsible For

• Providing available recording times and SMEs

Timelines

• Time to Launch – 3-4 weeks
• Run of program – indefinite (partner to receive MP4 for internal deployment and promotion)

​

 

Build Your MQL Pipeline with AI-Scored Leads

DELIVERABLES

Net New Lead List Development – 500 accounts

• New lead list provided, based on Ideal Customer Profile (firmographics, role, title, geography) & Buying Intent intelligence (where applicable)

AI-Enabled Lead Scoring

• Lead list then put through AI lead scoring tool to identify priority call down follow-up

Best for

• This campaign is best for partners who want a high-volume of leads

Vendor Responsible For

• Generating, nurturing, and scoring 500 leads

Partner Responsible For

• These are the items you require from the partner to launch the campaign; they often include:
• Attending an onboarding call
• Providing preferred targeting
• Follow up and nurture of leads post-hand-off

Timelines

• Time to Launch – 2-4 weeks (based on when partner provides targeting)
• Run of program – 8-10 weeks (includes list development, email creation/deployment, and lead scoring)

Offer Description:

HP Poly Marketing Kit 

Best for:

Partners who will be attending in-person events such as meetings, presentations, or tradeshows.

Deliverables:

• Pop-up fabric podium
• Retractable banner stand
• Custom table throw for a standard 6′ table
• 1000 Handout marketing collateral
• HP co-branded targeted segment design

Vendor Responsible For:

• Provide tailored display products and packages geared to support market objectives
• Deliver graphic design services and graphic displays aligned with relevant target segments to assist in driving partner sales

Partner Responsible For:

• Review, approve, and sign a full Statement of Work
• Provide a vector based (Ai, EPS, SVG) or high-resolution raster based (JPEG, TIFF, PNG) logo to utilize for co-branding

Attend an onboarding call  to collaborate on design direction for target segment

• Review and approve all artwork proofs provided in a timely manner (within 1 week of receipt) to not delay production and delivery within allotted timeframe of the half
• Provide a valid shipping address
• Provide photographs of products in use to fulfill program proof of execution requirements upon delivery

Offer Description:

HP Print Marketing Kit

Best For:

Partners who will be attending in person events such as meetings, presentations, or tradeshows.

Deliverables:

• Pop-up fabric podium
• Retractable banner stand
• Custom table throw for standard 6′ table
• 1000 Handout marketing collateral
• HP co-branded targeted segment design

Vendor Responsible For:

• Provide tailored display products and packages geared to support market objectives
• Deliver graphic design services and graphic displays aligned with relevant target segments to assist in driving partner sales

Partner Responsible For:

• Review, approve, and sign a full Statement of Work
• Provide a vector based (Ai, EPS, SVG) or high-resolution raster based (JPEG, TIFF, PNG) logo to utilize for co-branding
• Attend an onboarding call to collaborate on design direction for target segment
• Review and approve all artwork proofs provided in a timely manner (within 1 week of receipt) to not delay production and delivery within allotted timeframe of the half
• Provide a valid shipping address
• Provide photographs of products in use to fulfill program proof of execution requirements upon delivery

 

Offer Description:

HP PC Marketing Kit

Best For:

Partners who will be attending in person events such as meetings, presentations, or tradeshows.

Deliverables:

• Pop-up fabric podium
• Retractable banner stand
• Custom table throw for standard 6′ table
• 1000 Handout marketing collateral
• HP co-branded targeted segment design

Vendor Responsible For:

• Provide tailored display products and packages geared to support market objectives
• Deliver graphic design services and graphic displays aligned with relevant target segments to assist in driving partner sales

Partner Responsible For:

• Review, approve, and sign a full Statement of Work
• Provide a vector based (Ai, EPS, SVG) or high-resolution raster based (JPEG, TIFF, PNG) logo to utilize for co-branding
• Attend an onboarding call to collaborate on design direction for target segment
• Review and approve all artwork proofs provided in a timely manner (within 1 week of receipt) to not delay production and delivery within allotted timeframe of the half
• Provide a valid shipping address
• Provide photographs of products in use to fulfill program proof of execution requirements upon delivery

 

 

Content package that includes a fully designed web page for your site, plus CUSTOM content and social media posts!

Deliverables:

• Custom Web Page Design: We build the content file for 1 brand-compliant HP content page with copy, images, and assets for your website
• CUSTOM content: Get a custom Blog + Infographic + Slide video
• Promote your new content: Get 5 custom-branded social posts ready to post on all your social channels

Best for:

• Partners who don’t have current, brand-compliant HP content on their website, or in-house marketing teams to create custom HP solution marketing content
• Partners who need new content for their sales and marketing teams

*Available in English and French

*ASCENDX DIGITAL IS A PROUD CANADIAN AGENCY*

Fully automated digital marketing campaign including Email + Social media marketing + Syndicated web content + Leads!

Deliverables:

• 3-Email marketing campaign
• Weekly LinkedIn & X social posts with links to your site for the full half
• You select the landing pages for your site
• Website visitor tracking & lead reporting
• Co-brandable HP assets
• Social selling training for your team
• Performance analytics & reporting

Get more buyers to your site with less effort

• Attend 30-minute onboarding session to select the content you want, connect your social channels, upload your Email list & get a code for your site
• The rest is done for you!
• Leads are emailed to partners real-time.

Best for:

• Partners who want more buyers to their site, but don’t have in-house digital marketing resources

*ASCENDX DIGITAL IS A PROUD CANADIAN AGENCY*

LINKEDIN THOUGHT LEADERSHIP CAMPAIGN

82% of B2B buyers say that content on LinkedIn directly influences their purchase decision. 

Launch a LinkedIn campaign that gets customers engaged!

Deliverables:

5-part LinkedIn series:

• Week 1: Introduction & Teaser LinkedIn post
• Weeks 2-4: Three custom long-form LinkedIn articles that tell a story about a PC or Print or Poly solution topic of your choice, market dynamics, and why you are the best partner
• Week 5: Wrap up post with custom Infographic
• 1 Marketing Email
• Partner training – get more LinkedIn followers & Social Selling

Best for:

• Partners who want to connect with more buyers and nurture prospects
• Partners who don’t have an in-house social media marketing team

 

*ASCENDX DIGITAL IS A PROUD CANADIAN AGENCY*

Deeper insights. Validated outcomes.

Signal Engine Targeting:

• Account level insights, identify in-market companies, based on down funnel buying signals.

Active Engagement Tracking:

• Account level insights, identify in-market companies, based on down funnel buying signals.

Campaign Go-Live:

• Content is distributed to a captivated audience via targeted email, once engaged they become a lead.

High-Quality Delivery:

• After processing through quality assurance, your leads are delivered and ready for nurture or sales outreach.

What you get:

• 242 Syndicate MQLs
• Syndicate MQL details include: Account name, address; Prospect name, title, email, phone; Asset downloaded & date/time consumed

What we need:

• 30-minute kickoff call
• Preferred targeting (geo, vertical, size)
• High-res logo (vector or png)

Gain Immediate Traction and Accelerate Opportunities with Direct-to-Desk Profiling and Meeting Requests.

Signal Engine Targeting:

• Account level insights, identify in-market companies based on down funnel buying signals.

One-Stop-Creative:

• pharosIQ’s internal creative and direct mail experts develop your assets and campaign strategy.

Campaign Go-Live:

• Target prospects interact with mailer & associated campaign, self-profiling & requesting meetings.

No Fuss Sales Meetings:

• The pharosIQ meeting managers follow up to confirm prospect fit and timeline before handoff.

What you get:

• PC & Print Partners: 340 unique sends – estimated 34 profiles – estimated 3 meetings
• Reporting details include: Account name, address; Prospect name, title, email, phone, survey questions & answers

What we need:

• 30-minute kickoff call
• Preferred targeting (geo, vertical, size)
• High-res logo (vector or png)

Sales-ready leads. Ready to convert.

• High-quality leads with all the insights you need, the IQconvert team hooks up your sales team with top-notch opportunities from confirmed project-hungry buyers.

• Custom call notes set your sales team up for success with detailed custom call notes, going beyond simple BANT to deliver insights for sellers to turn leads into meetings FAST.

• Maximum conversion, minimal setup with over 20 years of outbound calling out of our US and UK-based calling centers, our team sets you up for success, and conversion rates of over 20%.

What you get:

• Dedicated Sales Development Rep (SDR) for 3 weeks for outbound calling efforts
• Customized account assessment to capture the most relevant prospect intelligence
• Whitespace data in your target market reinforced with our account intelligence
• Option to provide any nurture / aging / inbound lead lists, target account lists
• All prospect dispositions & nurture leads provided, and where identified, HQLs passed for immediate follow-up

What we need:

• 30-minute kickoff call
• Targeting preference (geo, vertical, size)
• Lead catcher contact(s)
• Optional: nurture/aging lead lists, TAL

What It Is
A hyper-targeted digital campaign that reaches consumers directly on their devices through geofencing and audience profiling. Ideal for driving awareness and measurable traffic both online and in-store.

How It Works
We use device ID targeting to deliver your brand’s ads to specific audiences based on geography, demographics, and lifestyle behaviors. Our team manages creative development, campaign setup, and optimization. You provide brand assets and messaging direction, and we handle the rest.

What You Get

• A customized Device ID campaign reaching audiences across designated zones
• Verified impressions with detailed analytics by device, creative, and engagement
• Creative assets that are yours to keep and can be used beyond this campaign
• A list of device IDs for continued targeting
• Faster execution for returning HP partners

Goal:

• Run a comprehensive campaign placing targeted commercials in various video/online content.
• Focus on target audience’s viewing habits and behaviors.
• Serve ads on YouTube and other news/entertainment/sports platforms.

Considerations:

• Reach hard-to-reach and growing audiences via video streaming.
• Campaigns optimized based on real-time and back-end results.
• Reach users across all devices utilizing full programming and on-demand videos.

Target Audience:

• Geography
• Demographics: Age, Gender
• Income, Career, Behavior, Interests
• In-Market, Affinity, Life Events

Our Services:

• Negotiate with top-tier streaming services.
• Use top market research to determine flight recommendations.
• Place schedules, provide proof of performance, and analytics reporting.
• Write and produce :06, :15, or :30-second commercials.

Your Role:

• Provide targeting criteria, copy points, logo, and YouTube channel link.
• Approve scripts.
• 30-minute onboarding call with personal account manager.

Program Measurement:

• Guaranteed delivery of impressions and analytics report.
• Video engagement & completion metrics.
• Frequency and unique reach.
• Results by creative and devices served.
• Feedback from partner.

What You Receive:

• YouTube campaign: ~28,000 views
• Video streaming campaign: ~215,000 impressions
• Produced commercial(s)

Returning HP Partners:

• Faster turnaround time.
• Bypass production process if using previous creative.
• Reallocate production cost for increased impressions.

Goal:

• Reach new audiences, increase brand awareness, drive sales, and promote products/services through radio and audio streaming (radio stations, live streaming, podcasts, genres, artists, personalities, playlists).

Target Audience:

• Geography, Demographics, Age, Gender
• Income, Education, Profession
• Listening Habits, Behavior, Lifestyle

Our Services:

• Negotiate with radio stations/streaming services
• Recommend flights, schedules, and impressions using market research
• Schedule placements and provide proof of performance
• Write and produce 15, 30, or 60-second commercials

Your Role:

• Provide targeting criteria, copy points, logo, and URL
• Approve scripts
• 30-minute onboarding call with account manager

Program Measurement:

• Guaranteed delivery of commercials/impressions and analytics report
• Partner feedback

What You Receive:

• Comprehensive radio/audio streaming campaign achieving deliverables
• Reusable commercial

Returning HP Partners:

• Faster turnaround
• Bypass production if using previous creative
• Reallocate production cost for more impressions

Campaign Objective: Lead Generation

A high-impact, multi-touch campaign that incorporates a targeted contact list, a foldable card mailer, and an email with landing page. CTA also includes a gift card offer.

• Generate HQL/MQL leads with a multi-channel print and digital campaign
• Reach up to 1,000 list acquisition contacts (quantity depends upon mailer type) within your target vertical(s) using targeted messaging and engaging content
• Combine with HP Amplify Data Insights to maximize ROI and target high-probability accounts

What you get:

• Foldable self-mailer, prospect list, email, registration/survey page, promotional offer
• AI-driven list acquisition tailored to your target vertical(s), with up to 1,000 validated contacts. Data is validated and targeted to your niche audience, including name, title, email, mailing address, LinkedIn profile, and, where available, phone numbers.
• Up to 1,000 foldable card mailers (4-panel, 8.5×5.5” folded)
• Up to 3,000 total HTML emails, if partner has existing contact list they wish to use along with the provided contacts
• A landing page with survey or registration form
• Promotional e-gift cards (e.g., $25 CAD Amazon gift card emailed to recipient)

What You Do

• Identify content direction and target audience for data acquisition
• Participate in a kickoff call and check-ins during the creative and outreach process, as needed

Timeline

• Total duration: 3–4 months
• Creative development: 2–3 weeks, including two rounds of reviews
• Production and fulfillment: 4–5 weeks
• Landing page: Live for 3 months post-mailer drop or until all gift cards are claimed

Program Measurement / KPIs

• Mailers delivered vs. returns
• Email performance (opens, clicks, etc.)
• Registrations/survey completions
• Weekly summary reports (or upon request)

Sellers often rely on the impersonal touch of emailing, social media, and AI, but BlitzMasters changes the game by helping them grow their HP business through co-selling Blitz workshops that bring same-day pipeline. During our half-day virtual workshop, sellers will learn and immediately apply essential skills by calling real prospects to book real meetings. They will also gain the tools and confidence needed to generate qualified leads. Additionally, participants will compete with their peers for prizes using BlitzMasters’ real-time performance tracking platform, which predicts revenue generated from the workshop. Instead of “giving a man a fish and feeding him for a day”, we teach your sellers to fish and feed them for a lifetime. If you’re looking to enhance your ISV relationships, close out inventory, promote new products, or crush the competition, BlitzMasters can help! Check out what Ron Belensky, Director of Sales at HP Amplify Power Partner, MicroAge has to say: Just booked our 14th BlitzMasters event over the last 3 years. Why? Because it works! They help us hit prospects with new, unique, and effective techniques taught by their sales experts.

 

Claim your spot on our calendar today and accelerate your HP pipeline!