Partner Marketing Campaign Builder

Build Your MQL Pipeline with AI-Scored Leads

Deliverables

• Net New Lead List Development – 500 accounts – New lead list provided, based on Ideal Customer Profile (firmographics, role, title, geography) & Buying Intent intelligence (where applicable)
• AI-Enabled Lead Scoring – Lead list then put through AI lead scoring tool to identify priority call down follow-up

Best for

• This campaign is best for partners who want a high-volume of leads

Vendor Responsible For

• Generating, nurturing, and scoring 500 leads

Partner Responsible For

• These are the items you require from the partner to launch the campaign; they often include:
• Attending an onboarding call
• Providing preferred targeting
• Follow up and nurture of leads post-hand-off

Timelines

• Time to Launch – 2-4 weeks (based on when partner provides targeting)
• Run of program – 4-6 weeks (includes list development and lead scoring)

Reach new customers & drive traffic with end-to-end digital marketing that is done FOR you

MULTIPLE HP SHOWCASE LANDING PAGES

• Automatically syndicated to your site – with product info, white papers, videos, eBooks, analyst reports & more

DRIVE TRAFFIC TO YOUR SITE

• Automated Social Media Marketing (LinkedIn & X/Twitter)
• Automated Email Marketing (3)
• Co-brandable assets/brochures
• Social selling training
• Analytics & reports

LEADS

• CTAs on landing pages
• Website visitor tracking

KPIs:

Delivery of landing pages, weekly social posts (LinkedIn+X/Twitter) and 3 Email Marketing

Best for:

• Partners who value digital marketing but don’t have the time/resources to do it themselves
• Partners who want more/better HP content and drive more traffic to their site

What AscendX needs from Partners:

• Attend a 30-minute onboard session to select landing pages, connect your social accounts, upload your mailing list, and insert a single line of code on your website.

Are you on Google/Bing Page 1?

Get found by buyers searching for HP products and your solutions, out-rank your competition, and increase your web traffic!

1. Technical SEO: Get found by Google!

• 14-Keyword campaign
• Site structure optimization to enable Google to find and crawl your site

2. ONSITE SEO: Build the content that Google is searching for

• Keyword-rich custom blog page
  
• Onsite copywriting & linking recommendations

3. OFFSITE SEO: Build your site authority

• 100+ Backlinks to your site
• Minimum 8 Guest-post blogs/links
• 1 Syndicated press release
• Google Business Profile optimization + 4 Posts/Q&A

4.   EMAIL MARKETING

• 1 Email to your list, driving traffic to your new, optimized content

KPIs: Improved Google Search ranking, Delivery of: Onsite content, blog page, 8 external guest posts, 1 press release, 100 backlinks, 4 GBP posts, 1 Email marketing

Best for:

• Partners who are not on Google Page 1
• Partners without an SEO optimized web site

What AscendX needs from Partners:

• Admin site access to your site & Google Analytics
• One time onboarding call
• Review & approve content as needed

Blitz Anywhere™ is:

• Remote (Zoom), half day, activity based
• Tactical and practical, generate same day results
• For up to 10 Sales Reps
• For Seasoned, New, “Hunters”, and “Farmers” reps
• Final report of appointments/leads delivered after event

Prep Steps:

• Sales Managers attend 30 minute Kickoff Call and submit Blitz Registration Form
• Sales Rep prep includes pre reading and prep of 60 contacts to call on Blitz day

Create an outbound lead-gen campaign leveraging the latest AI tools and capabilities.

Deliverables / What You Receive:

• Fully complete social and content assets you can use to for your targeted promotional / lead gen campaign (on your site or in paid media).
• 2 AI training workshops on the use of selected AI tools in daily sales and marketing workflows during the campaign
• Tailored AI Prompts for industry, target audience and sales styles; plus tailored prompts for sales reps to optimize AI output to business objectives and target audience

Partner responsible for: 

• Attending 30 minute kick off call
• Participating in planning workshop

Our Services:

• Comprehensive planning workshop with your team, selecting AI tools and tactics to incorporate into a targeted promotional campaign
• All campaign production from design to deployment, including content, social posts, and promotional assets (e.g. landing page, advertisements, brochure)
• Optional weekly coaching sessions and “open office” hours for your team to track AI deployment and performance
• Customized training material focused on individual sales rep needs
• Quick-reference guides and resources for ongoing usage

Complete content package to position, differentiate and promote your HP solutions with optimized ready-to-share content. 

Deliverables/What You Receive: 

• 4 solution-focused blog posts, detailing your value proposition, important solution trends, and compelling reasons to buy
• **Optional: A LinkedIn Solution Showcase page, summarizing your solution and value proposition, including copy, graphics and LinkedIn SEO
• Social Media Assets and Calls to Action
• Engagement actions will be added to each blog post
• 4 organic posts driving readers back to the articles on your website

Partner responsible for: 

• Attending 30-minute kick off call
• 60 min. Social Sales Training Course
• Sharing organic content to your social audience

Our Services:

• Weekly calls to review and adjust targeting strategy
• Weekly reporting on campaign performance

A high-impact, multi-touch campaign that incorporates a targeted contact list, a foldable card mailer, and an email with landing page. CTA also includes a gift card offer.

Campaign Objective:

Lead Generation

• Generate HQL/MQL leads with a multi-channel print and digital campaign
• Reach up to 1,000 list acquisition contacts (quantity depends upon mailer type) within your target vertical(s) using targeted messaging and engaging content
• Combine with HP Amplify Data Insights to maximize ROI and target high-probability accounts

What you get:

Foldable self mailer, prospect list, email, registration/survey page, promotional offer

• AI-driven list acquisition in your target vertical(s) with up to 1,000 contacts (data is validated and targeted to your niche audience; list includes name, title, email, mailing address and LinkedIn addresses, some may have phone numbers)
• Up to 1,000 foldable card mailers (4-panel, 8.5×5.5” folded)
• Up to 3,000 total emails (HTML) , if partner has existing contact list that they wish to use along with the provided contacts
• A landing page with survey or registration form
• Promotional e-gift cards (ex: $25 CAN Amazon gift card emailed to recipient)

What we do: List acquisition, creative development, kitting, mailing, reg/survey page hosting, gift card and campaign management

What you do: identify content direction and target audience for data acquisition, attend kickoff call and ongoing meetings throughout creative/outreach process as needed

Duration/Timeline: ~3 to 4 months, creative process is 2 to 3 weeks with 2 rounds of reviews, production is 4 to 5 weeks, registration page stays live for 3 months after mailer drops or until maximum promotional gift cards awarded

Program measurement/KPI: total mailers delivered vs returns; email metrics (opens, clicks, etc); survey responses/registrations; weekly summary reports or upon request

What you do: Provide input on infographic content, provide email list, attend kickoff call, and ongoing meetings throughout creative/outreach process as needed

Duration/Timeline: creative process is up to 4 weeks with 2 rounds of reviews, graphic is hosted for 6 months

Program measurement/KPI: open rate and CTR for email broadcast; bi-weekly reporting of web page metrics (page views, time on page, conversion rate)

Deeper insights. Validated outcomes.

Signal Engine Targeting:

• Account level insights, identify in-market companies, based on down funnel buying signals.

Active Engagement Tracking:

• Account level insights, identify in market companies, based on down funnel buying signals.

Campaign Go-Live:

• Content is distributed to a captivated audience via targeted email, once engaged they become a lead.

High-Quality Delivery:

• After processing through quality assurance, your leads are delivered and ready for nurture or sales outreach.

What you get:

• 242 Syndicate MQLs
• Syndicate MQL details include: Account name, address; Prospect name, title, email, phone; Asset downloaded & date/time consumed

What we need:

• 30-minute Kick-off Call
• Preferred targeting (geo, vertical, size)
• High-res logo (vector or png)

Gain Immediate Traction and Accelerate Opportunities with Direct-to-Desk Profiling and Meeting Requests.

Signal Engine Targeting:

• Account level insights, identify in-market companies based on down funnel buying signals.

One-Stop-Creative:

• pharosIQ’s internal creative and direct mail experts develop your assets and campaign strategy.

Campaign Go-Live:

• Target prospects interact with mailer & associated campaign, self profiling & requesting meetings.

No Fuss Sales Meetings:

• The pharosIQ meeting managers follow up to confirm prospect fit and timeline before handoff.

What you get:

• PC & Print Partners: 340 unique sends – estimated 34 profiles – estimated 3 meetings
• Reporting details include: Account name, address; Prospect name, title, email, phone, survey questions & answers

What we need:

• 30-minute Kick-off Call
• Preferred targeting (geo, vertical, size)
• High-res logo (vector or png)

Sales ready leads. Ready to convert.

• High-quality leads with all the insights you need, the IQconvert team hooks up your sales team with top-notch opportunities from confirmed project-hungry buyers.

• Custom call notes set your sales team up for success with detailed custom call notes, going beyond simple BANT to deliver insights for sellers to turn leads into meetings FAST.

• Maximum conversion, minimal setup with over 20 years of outbound calling out of our US and UK based calling centers, our team sets you up for success, and conversion rates of over 20%.

What you get:

• Dedicated Sales Development Rep (SDR) for 3 weeks for outbound calling efforts
• Customized account assessment to capture the most relevant prospect intelligence
• Whitespace data in your target market reinforced with our account intelligence
• Option to provide any nurture / aging / inbound lead lists, target account lists
• All prospect dispositions & nurture leads provided, and where identified HQLs passed for immediate follow-up

What we need:

• 30-minute Kick-off Call
• Targeting preference (geo, vertical, size)
• Lead catcher contact(s)
• Optional: nurture/aging lead lists, TAL

A custom content package that amplifies HP products and solutions on partners’ websites and across their marketing channels.

Digital Content Amplifier

Buyers are searching for content – Get a full package of custom-built assets & promote them online!

CUSTOM HP CONTENT FOR YOUR WEBSITE

We provide all the content to your web team for 1 brand-compliant, search-optimized HP content page. Design files include:

• Copy
• Images
• Assets

PROFESSIONAL CONTENT MARKETING

• Custom Blog
• Infographic
• Slide Video

PROMOTE YOUR CONTENT

• 5 Custom social posts with branded images ready to post on your channels!

KPIs:

Delivery of all design files, assets, video, and social posts

BEST FOR:

• Partners who don’t have current, brand-compliant HP content on their website
• Partners who don’t have a marketing team to create custom HP sales and marketing content

What AscendX needs from Partners:

• Connect with your web team and commit to adding content to your website
• Review and approval of content
• Commit to posting social posts (We can provide a free posting tool if required)

Goal:

• Run a comprehensive campaign placing targeted commercials in various video/online content.
• Focus on target audience’s viewing habits and behaviors.
• Serve ads on YouTube and other news/entertainment/sports platforms.

Considerations:

• Reach hard-to-reach and growing audiences via video streaming.
• Campaigns optimized based on real-time and back-end results.
• Reach users across all devices utilizing full programming and on-demand videos.

Target Audience:

• Geography
• Demographics: Age, Gender
• Income, Career, Behavior, Interests
• In-Market, Affinity, Life Events

Our Services:

• Negotiate with top-tier streaming services.
• Use top market research to determine flight recommendations.
• Place schedules, provide proof of performance, and analytics reporting.
• Write and produce :06, :15, or :30 second commercials.

Your Role:

• Provide targeting criteria, copy points, logo, and YouTube channel link.
• Approve scripts.
• 30-minute onboarding call with personal account manager.

Program Measurement:

• Guaranteed delivery of impressions and analytics report.
• Video engagement & completion metrics.
• Frequency and unique reach.
• Results by creative and devices served.
• Feedback from partner.

What You Receive:

• YouTube campaign: ~28,000 views
• Video streaming campaign: ~215,000 impressions
• Produced commercial(s)

Returning HP Partners:

• Faster turnaround time.
• Bypass production process if using previous creative.
• Reallocate production cost for increased impressions.

Goal:

• Reach new audiences, increase brand awareness, drive sales, and promote products/services through radio and audio streaming (radio stations, live streaming, podcasts, genres, artists, personalities, playlists).

Target Audience:

• Geography, Demographics, Age, Gender
• Income, Education, Profession
• Listening Habits, Behavior, Lifestyle

Our Services:

• Negotiate with radio stations/streaming services
• Recommend flights, schedules, impressions using market research
• Schedule placements and provide proof of performance
• Write and produce 15, 30, or 60-second commercials

Your Role:

• Provide targeting criteria, copy points, logo, and URL
• Approve scripts
• 30-minute onboarding call with account manager

Program Measurement:

• Guaranteed delivery of commercials/impressions and analytics report
• Partner feedback

What You Receive:

• Comprehensive radio/audio streaming campaign achieving deliverables
• Reusable commercial

Returning HP Partners:

• Faster turnaround
• Bypass production if using previous creative
• Reallocate production cost for more impressions

Goal:

• Reach users’ devices for your products/services through targeted digital ads using Device ID Fencing

Target Audience:

• Geography
• Demographics: Age, Gender, Education, Occupation, Income
• Behavioral: Interests, Lifestyle

Our Services:

• Determine impressions and share of voice
• Select best geographic zones
• Design creative messaging
• Schedule, monitor, and optimize campaign

Your Role:

• Provide targeting criteria, logo, and copy points
• Approve creative messaging
• 30-minute onboarding call with account manager

Program Measurement:

• Guaranteed impressions and analytics report
• Results by creative and devices
• Feedback based on web/store traffic

What You Receive:

• Device ID campaign targeting specific audiences
• Reusable creative for future campaigns
• List of device IDs for future targeting

Returning HP Partners:

• Faster turnaround
• Bypass production with previous creative
• Reallocate production cost for more impressions

Co-Branded HP Video + 60 Days of LinkedIn Exposure = Maximum In-Market Momentum

Deliverables

• Add Partner branding to Your Choice of HP Video – Add your logo + custom CTA to existing HP video of choice
• Social Amplification – 60-Day LinkedIn Video Ad, including: ad copy creation and 60-day ad buy/spend

Best for

• This campaign is best for partners who want a quick go-to-market brand awareness / social media strategy

Vendor Responsible For

• Adding partner logo and CTA to video
• Developing and implementing social content and strategy
• Providing reporting on performance metrics

Partner Responsible For

• Providing logo and targeting

Timelines

• Time to Launch – 2-3 weeks
• Run of program – 8-10 weeks

Transforming Partner Insights into a High-Impact Storytelling Asset

Deliverables

• Custom 20-minute video podcast – includes virtually produced, professionally moderated video conversation between your choice of SMEs

Best for

• This campaign is best for partners who want an engaging, long-form content piece that performs well in the digital and social space, and allows for deep conversation on a given topic

Vendor Responsible For

• Creating a script outline for questions to be asked amongst SMEs
• Delivering a professional host to facilitate discussion
• Scheduling prep call and recording session
• Recording podcast, editing, and adding graphics

Partner Responsible For

• Providing available recording times and preferred SMEs

Timelines

• Time to Launch – 3-4 weeks
• Run of program – 3-4 weeks

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